Top 5 Personalization Apps Performance in Mexico Q2 2025

In the second quarter of 2025, the personalization app market in Mexico saw varied performance across the top five applications. This analysis, based on Sensor Tower data, sheds light on key trends in downloads, revenue, and active users.

Character.Me: AI Roleplay Chat from AI CODE experienced a notable increase in weekly revenue, starting at approximately $0.7K at the end of March and peaking at $1.9K by the end of June. Weekly downloads also showed an upward trend, reaching over 2.8K in mid-June.

Zedge™ Wallpapers & Ringtones maintained a steady revenue stream, fluctuating around $1.2K to $1.7K throughout the quarter. Downloads saw a substantial rise, peaking at nearly 49.6K in the last week of June. However, active users showed some fluctuation, ending the quarter with about 966K.

Facer Watch Faces experienced steady weekly revenue, averaging around $400, while downloads remained consistent, peaking slightly at 1.5K in mid-June. Active users began the quarter at about 10.1K, declining to around 9.4K by the end of June.

Cleanup Your Phone from DOSA Apps saw a consistent revenue trend, with a slight increase to $270 by the end of June. Downloads, however, decreased from over 7.1K in early April to 2.1K by the end of June. Active users peaked at 42.5K in late May before declining.

Widget Lab:Wallpapers & Themes exhibited a stable revenue pattern, averaging between $300 and $400. Downloads decreased gradually, starting at 10.5K in March and ending around 5K in June. Active users followed a similar trend, peaking at 66.7K in April and settling at approximately 50.4K by quarter's end.

These insights reflect the dynamic nature of the personalization app market in Mexico, with detailed data available through Sensor Tower's comprehensive platform.